Sunday, October 5, 2008

Price, Terms and Add Ons

When we first mention PTA to people, they automatically think of their school organization and volunteer hours. When you’re buying a car, you need to think of the PTA because it means: Price, Terms and Add Ons.

Shopping for a car can seem overwhelming, but when you break it down into smaller chunks, it’s a lot easier. The trap that consumers need to be aware of is to make sure you’re shopping the WHOLE DEAL, not just one part of the deal.

PTA is the whole deal. The price of the car is one of the best ways to make comparisons. Start by comparing the MSRP or sticker price of the car, so that you know if you’re comparing two dealerships, that the vehicle and equipment are the SAME. The MSRP is the only price that can assure you that you’re comparing apples to apples when it comes to equipment.

“P” in PTA stands for Price. Insist that your sales associate at any dealership give you a firm price that you can pay for the car. Don’t get caught up into ONLY getting payments, or getting a “difference” price between your trade and the price of the new vehicle. Get a firm price that you can pay for the new or used vehicle separate from other parts of the deal. We have an easy to fill out worksheet that you can use at any dealership to make comparisons easy.

“T” in PTA stands for Terms. What are terms? Terms mean the Interest rate AND the number of payments. This is such an important area for you to compare. Too often consumers can believe they’re getting a better price because they’re getting a lower payment, when in fact it might be over a longer period of time. Consumers have a right to a “good faith estimate” when buying a vehicle just like when buying a home. Using the worksheet to compare the terms, the interest rate (which can vary based on individual credit history, financial institution and the length of the car loan), and the number of payments is the only way to assure you’re getting the best deal possible.

“A” in PTA stands for Add-on charges. We’ve heard from many consumers over the years who were provided with an “under-price” for a vehicle, only to be overcharged for add-ons to make up for the difference the low price they quoted. At Fitzgerald, all of the add-ons, many of which are very valuable, are quoted at everyday low prices, spelled out separately for easy comparisons. No hidden fees, no surprise charges.

Remember, if you’re shopping for a whole car, shop the whole deal, including the Price, Terms and Add-ons, the PTA, and you won’t be taken for a ride.

For more information, visit the Consumer Publications tab at

Sharing thoughts and Ideas

Welcome to the FitzMall Blog!

When I first started selling cars, I never could have imagined that I’d have the opportunity to communicate with my customers through a blog on the Internet. I’ve always been a yellow legal pad kind of person.

I think blogs are a great way to get closer to customers, and I’m interested in sharing thoughts and ideas with you about how to improve your experience and the industry as a whole.

Thanks for visiting, save us in your favorites and check back for automotive topics.

Jack Fitzgerald